In 1961, Mel Rhodes developed the 4 P’s of creativity. Here I advocate for a fifth P of persuasion to include in the model. As this model attempts to capture, persuasion plays a very integral part in a product (the physical manifestation of an idea) being adopted into a domain of the press. Depending on the level of the domain, Runco (2006) identified social factors that can support, undermine, or do neither for its acceptance into a given domain. If the product gains acceptance into either one of the domains, then it becomes a part of the press, where it becomes either internalized by the person in the form of a value or a perception (p. 162) of the press or as a tangible tool as a part of the process (see Figure 2).
In 2007, The U.S. Consumer Product Safety Commission and Kids II, Inc. recalled 35,000 units of Baby Einstein Color Blocks due to excessive levels of lead paint. (Affairs, 2007) With manufacturers in China, any standard, none of which I am aware, of lead paint appears acceptable. Because the product was developed in another culture, which is not as aware of lead paint’s effects as the US, and the two governments do not regulate the amount of lead similarly, the product was not acceptable for sale.
This creativity model recognizes that effort needs to be undertaken by the two governments to handle the lead paint issue if the product is to enter the desired domain of its consumer. However, the use of lead paint is unacceptable in the natural domain since it contaminates waterways, and there is a general consensus in the cultural level that lead paint should not even be used in the product.
Arguably, this graphic model is over-simplified, and the previous example is limited. However, this model is not limited. There are at least 5 different worldviews about nature that would change this model appearance, such as the worldview developed by Rhodes that seemed to ignore it altogether or Isaksen, Dorval, and Treffinger (2000) breakdown of the press to include the natural environment as only a small consideration in the press.
Isaksen, S. G., Dorval, K. B., & Treffinger, D. J. (2000). Creative approaches to problem solving. Dubuque, IA: Kendall/Hunt Publishing Company.
Rhodes, M. (1987). An analysis of creativity. In S. G. Isaksen, ed., Frontiers of creativity research: Beyond the basics. Buffalo, NY: Bearly Limited.
Runco, M. A. (2006). Creativity: Theories and themes: Research, development, and practice. Burlington: Academic Press.
-- Aaron Gilbee, Graduate Student